Jo Hook —

Jo Hook is an NLP (Neuro linguistic programming) Practitioner, intuitive coach and small business mentor specialising in the creative industry.

Jo is also an incredibly important part of JAC&. Having helped shape the studio, we consider her an “unofficial” business partner of sorts. With all she’s done for us, it was an honour to help her refine the visual side of her brand. Simplifying our comprehensive approach, we created an understated but confident identity that speaks with as much clarity as Jo herself.